Getting a 4′ Septic Chamber From Concept to Market Launch
A groundbreaking design by DI Labs resulting in a four-model product portfolio for a leader in water management solutions
Project Brief
The problem: Build a product line from the ground up for an established water management products company entering a new market.
The solution: Launched a groundbreaking septic chamber design with a 4-model product portfolio.
This was DI Labs’ largest product development and launch program to date, powered by a digital-first approach. Spanning eight years, this transformative journey began in 2015 with a rough business plan. It culminated in 2024 with the launch of a groundbreaking four-model product portfolio for Prinsco, a leader in water management solutions.
Project Details
Project Demands
- Deep understanding of unique market and competitive landscape
- Navigate around existing IP while meeting industry standards and product performance needs
- Optimize for ease of handling and installation by contractors
- Build full-scale chamber model for product prelaunch at industry tradeshow
- Iterate and refine designs based on market feedback
DI Labs Solutions
- Groundbreaking septic chamber design with asymmetrical arch design
- Full product line with 4 models designed for unique project conditions
- Full-scale model for prelaunch marketing
Services
- Product design engineering
- Manufacturing engineering & testing
- Prototyping/modeling
Product Photos
