Solutionology Culture


We believe there’s always a solution

DI Labs has a unique culture driven by a concept we call solutionology, defined below:

Solutionology: the artful science of advanced problem solving located at the intersection of critical thinking and creative reasoning. The belief that there is always a solution and one does not rest until the problem is solved, often resulting in something that didn't already exist in the realm of possibility.

Each team member is considered to be a “solutionologist” and expected to approach their role as a problem solver and a thinker, not just a do-er. This creates an atmosphere of extreme ownership and accountability to the work being done and the results expected.   


Core Values


  • believe “there’s always a solution”
  • enjoy complex challenges and big objectives
  • develop deep insights through constant learning
  • be open and curious to learn from anyone, anywhere


  • express gratitude and recognize the value of others
  • seek and provide honest feedback
  • value diverse perspectives and collaboration
  • gain valuable insights from mistakes and successes


  • be adaptable to quickly changing circumstances
  • embrace the dynamic evolution of projects
  • be comfortable with the discomfort of ambiguity
  • have resilient courage in the face of difficulty

“Our culture is about never giving up. We believe that with enough research, creativity, grit and hard work, any problem can be solved, no matter how big or small.“


“Every day I come to work I am helping to solve problems for my team and my customers.“